<h2>About SoomeenHahm Design</h2>
<p>SoomeenHahm Design Ltd is a London-based design studio working at the intersection of computational design research and built practice. Founded by Soomeen Hahm and registered in England and Wales, the studio investigates what it calls the computational paradigm in architecture - examining how computing power, emerging technology and human intuition interact, and how that relationship reshapes both the design industry and the physical environment.</p>
<p>The studio's defining characteristic is its deliberate position between academia and commercial practice. Much of the team holds teaching or research posts at institutions including SCI-Arc, the Architectural Association, UCL Bartlett and the University of Liverpool, and the research questions raised in those settings feed directly into the studio's project work.</p>
<h2>Services and Capabilities</h2>
<ul>
<li><strong>Conceptual design</strong> - the studio positions itself as a specialist in conceptual design solutions rather than a conventional full-service practice</li>
<li><strong>Architectural and urban design</strong> - projects spanning building and city scale</li>
<li><strong>Product and object design</strong> - small-scale work including furniture and fabricated objects</li>
<li><strong>Design research</strong> - funded and academic research on computational and fabrication methods</li>
<li><strong>Consultation and workshops</strong> - delivered through the studio's SD Platform arm</li>
<li><strong>Exhibition and installation work</strong></li>
</ul>
<h2>Technologies and Methods</h2>
<h3>Augmented Reality and Human Augmentation</h3>
<p>The studio's most distinctive research strand explores using AR and wearable systems to help human builders execute complex, precise, digitally generated geometry by hand. Rather than replacing the craftsperson with a robot, this approach augments them - projecting digital guidance into the physical workspace so that forms which would normally demand CNC fabrication can be assembled directly by people.</p>
<h3>Robotic Fabrication</h3>
<p>Alongside augmented human construction, the team works on robotic fabrication processes and AR-assisted robotic workflows, an area covered by ongoing doctoral research within the studio.</p>
<h3>Algorithmic and Generative Design</h3>
<p>Core competencies include generative and algorithmic design through computer coding, multi-agent systems, digital simulation, behavioural patterns drawn from natural systems, and interactive or responsive environments. The studio also publishes its own digital toolset through SD Platform, distributed via Food4Rhino for the Grasshopper and Rhino ecosystem.</p>
<h2>SD Platform</h2>
<p>SD Platform is the studio's education and knowledge-sharing arm, running workshops, short courses, consultation and an open toolset library. It extends the practice's reach well beyond its own project list, making the studio a reference point for designers learning computational workflows.</p>
<h2>Industries Served</h2>
<ul>
<li>Architecture and the built environment</li>
<li>Architectural education and academic research</li>
<li>Product and furniture design</li>
<li>Digital fabrication and construction technology</li>
</ul>
<h2>Market Position</h2>
<p>SoomeenHahm Design occupies a niche that few practices attempt: a small studio whose output is as much intellectual as constructed. Its influence travels through teaching, published research, workshops and freely distributed tools as well as through projects. For firms exploring AR-assisted construction, robotic fabrication or algorithmic design, it is one of the more visible independent research practices working in this space.</p>
<h2>Team</h2>
<p>The studio operates as a compact core team of designers and researchers, led by founder Soomeen Hahm - previously a senior designer at Zaha Hadid Architects - alongside associates and research staff based between London and Los Angeles. Its small size is intentional, keeping the work close to the research that drives it.</p>
<h2>Contact and Location</h2>
<p>The studio is based on Leather Lane in Clerkenwell, central London, an area long associated with design and making, and works with clients and collaborators internationally.</p>

SoomeenHahm Design is a London computational design studio working with augmented reality, robotic fabrication and algorithmic design across architecture and pr

SoomeenHahm Design | Computational Design Studio

SoomeenHahm Design

SoomeenHahm Design is a London computational design studio bridging academic research and practice, working across architecture, products and urban design with augmented reality, robotic fabrication and algorithmic modelling to build complex digitally generated forms.

Fologram collaborated with SoomeenHahm Design, Igor Pantic, and Format Engineers to design and build Steampunk, the winning entry for the 2019 Tallinn Architecture Biennial installation competition. Fologram aided the team during fabrication and assembly.

Utilization of the timber/steel composite structure in Karamba3D/ Displacement analysis

Steampunk Pavilion

<h2><span class="s1"><strong>What Is Rhino 3D?</strong></span></h2>
<p class="p2">Rhino 3D, also known as Rhinoceros 3D, is a professional 3D modeling software developed by Robert McNeel &amp; Associates for architects, industrial designers, engineers, product designers, jewelry designers, and digital fabrication professionals. Unlike traditional CAD applications that primarily focus on drafting or Building Information Modeling (BIM), Rhino is built around precise <span class="s1"><strong>NURBS (Non-Uniform Rational B-Splines)</strong></span> geometry, allowing users to create highly accurate freeform surfaces and complex shapes without sacrificing modeling precision.</p>
<p class="p2">Rhino is widely recognized for its flexibility. It supports conceptual design, detailed modeling, visualization, analysis, rendering, and manufacturing workflows within a single environment. Whether you&rsquo;re designing a building fa&ccedil;ade, a consumer product, furniture, a yacht, or a complex parametric structure, Rhino provides the tools needed to transform ideas into production-ready geometry.</p>
<p class="p3">Unlike dedicated BIM platforms such as <span class="s1">⁠<a href="https://www.aecplustech.com/tools/revit"><span class="s2">Revit</span></a></span> or <span class="s1">⁠<a href="https://www.aecplustech.com/tools/archicad"><span class="s2">Archicad</span></a></span>, Rhino is primarily a geometry-driven modeling platform. However, thanks to its extensive plugin ecosystem and interoperability, it integrates well into modern AEC workflows and is commonly used during early-stage design, computational design, fa&ccedil;ade engineering, digital fabrication, and advanced geometry development.</p>
<hr>
<h2><span class="s1"><strong>What Is Rhino 3D Used For?</strong></span></h2>
<p class="p2">Rhino 3D is used for creating accurate 3D models that require flexibility beyond traditional CAD or BIM software. Because it is based on NURBS modeling instead of polygon-only geometry, designers can build smooth freeform surfaces with engineering-level precision.</p>
<p class="p4">Rhino is commonly used for:</p>
<ul>
<li>Architectural design</li>
<li>Conceptual building modeling</li>
<li>Computational design</li>
<li>Fa&ccedil;ade development</li>
<li>Industrial and product design</li>
<li>Furniture design</li>
<li>Jewelry design</li>
<li>Marine design</li>
<li>Reverse engineering</li>
<li>3D printing</li>
<li>CNC fabrication</li>
<li>Laser cutting workflows</li>
<li>Visualization and rendering</li>
</ul>
<p class="p3">Many architecture firms use Rhino during the conceptual design phase before moving project documentation into dedicated BIM platforms. Others continue using Rhino throughout the project for complex geometry, custom fa&ccedil;ades, parametric components, and fabrication-ready models that would be difficult to create in conventional BIM software.</p>
<hr>
<h2><span class="s1"><strong>Key Features</strong></span></h2>
<h3><span class="s1"><strong>Precise NURBS Modeling</strong></span></h3>
<p class="p2">One of Rhino&rsquo;s defining strengths is its NURBS-based modeling engine. Unlike polygon modeling applications that approximate curved geometry with meshes, Rhino creates mathematically accurate curves and surfaces suitable for design, engineering, manufacturing, and fabrication.</p>
<p class="p3">This makes Rhino particularly valuable for projects involving organic architecture, freeform structures, industrial products, and highly detailed fabrication models where precision is critical.</p>
<hr>
<h3><span class="s1"><strong>Flexible 3D Modeling Workflow</strong></span></h3>
<p class="p2">Rhino allows users to work with curves, solids, surfaces, meshes, and SubD geometry inside a single modeling environment. Designers can move quickly between conceptual sketches and highly detailed production models without changing software.</p>
<p class="p3">Unlike many specialized applications, Rhino does not force users into one predefined workflow. This flexibility has made it popular across multiple industries, from architecture and engineering to jewelry, automotive, and industrial product development.</p>
<hr>
<h3><span class="s1"><strong>Grasshopper Integration</strong></span></h3>
<p class="p2">One of Rhino&rsquo;s biggest advantages is its seamless integration with <span class="s1"><strong>Grasshopper</strong></span>, the visual programming environment used for computational and parametric design.</p>
<p class="p2">Grasshopper allows designers to build rule-based design systems instead of manually modeling every object. Parameters, algorithms, and mathematical relationships can generate complex geometries that automatically update when design inputs change.</p>
<p class="p3">Although Grasshopper is included with Rhino, it has grown into an extensive ecosystem with hundreds of plugins supporting structural analysis, environmental simulation, optimization, robotic fabrication, and generative design. Because of its importance, Grasshopper deserves its own dedicated guide rather than being covered in depth here.</p>
<hr>
<h3><span class="s1"><strong>Extensive Plugin Ecosystem</strong></span></h3>
<p class="p2">Rhino offers one of the largest plugin ecosystems in the design industry.</p>
<p class="p4">Popular extensions support:</p>
<ul>
<li>Rendering</li>
<li>Environmental analysis</li>
<li>Structural engineering</li>
<li>CFD simulation</li>
<li>Generative design</li>
<li>Fabrication</li>
<li>Robotics</li>
<li>CAM workflows</li>
<li>Reverse engineering</li>
<li>BIM interoperability</li>
</ul>
<p class="p3">This flexibility allows firms to customize Rhino around their own workflows rather than adapting their workflow to the software.</p>
<hr>
<h3><span class="s1"><strong>Interoperability</strong></span></h3>
<p class="p2">Rhino supports a wide range of industry-standard file formats, making it easy to collaborate with consultants using different software.</p>
<p class="p4">Supported formats include:</p>
<ul>
<li>DWG</li>
<li>DXF</li>
<li>STEP</li>
<li>IGES</li>
<li>SAT</li>
<li>STL</li>
<li>OBJ</li>
<li>FBX</li>
<li>IFC</li>
<li>3DM</li>
<li>SKP</li>
<li>Parasolid</li>
<li>3DS</li>
</ul>
<p class="p2">Rhino also integrates well with platforms such as <span class="s1">⁠<a href="https://www.aecplustech.com/tools/autocad"><span class="s2">AutoCAD</span></a></span>, <span class="s1">⁠<a href="https://www.aecplustech.com/tools/sketchup"><span class="s2">SketchUp</span></a></span>, and major BIM workflows through plugins and open exchange formats. This interoperability allows design teams to move geometry between conceptual design, documentation, analysis, visualization, and fabrication with relatively little friction.</p>
<p class="p2">More information about supported formats is available on the official Rhino website.</p>
<p class="p3"><a href="https://www.rhino3d.com/features/">https://www.rhino3d.com/features/</a></p>
<hr>
<h3><span class="s1"><strong>Rendering and Visualization</strong></span></h3>
<p class="p2">Rhino includes built-in rendering capabilities together with support for many third-party rendering engines.</p>
<p class="p4">Designers commonly use Rhino together with visualization tools for:</p>
<ul>
<li>Client presentations</li>
<li>Concept visualization</li>
<li>Architectural competitions</li>
<li>Product marketing</li>
<li>Design reviews</li>
</ul>
<p class="p3">Its compatibility with popular rendering plugins makes Rhino an excellent platform for producing high-quality visualizations without rebuilding project geometry.</p>
<hr>
<h3><span class="s1"><strong>Digital Fabrication</strong></span></h3>
<p class="p2">Rhino has become one of the industry&rsquo;s most widely used tools for digital fabrication.</p>
<p class="p4">Its accurate geometry makes it well suited for:</p>
<ul>
<li>CNC machining</li>
<li>Laser cutting</li>
<li>Waterjet cutting</li>
<li>3D printing</li>
<li>Robotic fabrication</li>
<li>Panelization</li>
<li>Complex fa&ccedil;ade fabrication</li>
</ul>
<p class="p3">This is one of the reasons Rhino remains extremely popular among architects working on complex buildings and custom building components.</p>
<hr>
<h2><span class="s1"><strong>Pricing &amp; Free Trial</strong></span></h2>
<p class="p2">Unlike many professional design applications that have moved entirely to subscriptions, Rhino continues to offer a perpetual commercial license.</p>
<p class="p2">A Rhino commercial license is purchased once and can continue to be used without recurring subscription fees. Major version upgrades are optional and typically offered at discounted upgrade pricing for existing customers.</p>
<p class="p4">Rhino also provides:</p>
<ul>
<li>Evaluation version</li>
<li>Educational licenses</li>
<li>Student pricing</li>
<li>Faculty licenses</li>
</ul>
<p class="p2">Current pricing, educational eligibility, licensing options, and trial availability can be found on the official Rhino licensing page.</p>
<p class="p3"><a href="https://www.rhino3d.com/buy/">https://www.rhino3d.com/buy/</a></p>
<hr>
<h2><span class="s1"><strong>Pros &amp; Cons</strong></span></h2>
<h3><span class="s1"><strong>Pros</strong></span></h3>
<ul>
<li>Industry-leading NURBS modeling</li>
<li>Excellent freeform geometry tools</li>
<li>Powerful Grasshopper integration</li>
<li>Huge plugin ecosystem</li>
<li>Strong interoperability</li>
<li>Perpetual licensing available</li>
<li>Cross-platform support for Windows and macOS</li>
<li>Widely used across architecture, engineering, product design, and fabrication</li>
</ul>
<h3><span class="s1"><strong>Cons</strong></span></h3>
<ul>
<li>Not a complete BIM platform by itself</li>
<li>Requires practice to master advanced modeling workflows</li>
<li>Large computational models can become demanding on hardware</li>
<li>Some advanced workflows depend on third-party plugins</li>
<li>Construction documentation capabilities are not as comprehensive as dedicated BIM software</li>
</ul>
<hr>
<h2><span class="s1"><strong>Best Alternatives</strong></span></h2>
<p class="p2">The best Rhino alternative depends on the type of project and design workflow.</p>
<p class="p3">For BIM documentation and multidisciplinary coordination, <span class="s1">⁠<a href="https://www.aecplustech.com/tools/revit"><span class="s2">Revit</span></a></span> and <span class="s1">⁠<a href="https://www.aecplustech.com/tools/archicad"><span class="s2">Archicad</span></a></span> are stronger choices. For conceptual architectural modeling, <span class="s1">⁠<a href="https://www.aecplustech.com/tools/sketchup"><span class="s2">SketchUp</span></a></span> offers a faster learning curve. Engineers and manufacturers may also compare Rhino with Fusion 360 or SolidWorks depending on their production requirements.</p>
<hr>
<h2><span class="s1"><strong>Who Should Use Rhino 3D?</strong></span></h2>
<p class="p2">Rhino 3D is best suited for architects, computational designers, fa&ccedil;ade consultants, industrial designers, engineers, product developers, digital fabrication specialists, and creative professionals who need precise freeform modeling rather than a documentation-first BIM workflow.</p>
<p class="p2">It is particularly valuable for organizations working with complex geometry, parametric design, fabrication, and advanced architectural forms. Firms that combine Rhino with BIM software can benefit from Rhino&rsquo;s modeling flexibility while continuing to use dedicated BIM platforms for documentation and project coordination.</p>
<p class="p2">For professionals whose work depends on accurate geometry, computational design, and an open ecosystem of plugins and integrations, Rhino 3D remains one of the most capable modeling platforms available today.</p>

Explore Rhino 3D pricing, features, free trial, and alternatives. Learn how Rhino 3D software supports architecture, design, engineering, and 3D modeling.

Rhino 3D Pricing, Features, Free Trial & Alternatives

Rhino 3D

Karamba3D is a parametric structural engineering tool which provides accurate analysis of spatial trusses, frames and shells.

Karamba3D

<h3>Grasshopper is part of Rhino, not a separate modeler</h3>
<p>Grasshopper is the graphical algorithm editor included with&nbsp;<a href="https://www.aecplustech.com/tools/rhino-3d">Rhino 3D</a>. McNeel describes it as a visual programming environment tightly integrated with Rhino&rsquo;s modeling tools. The definition controls logic and relationships; Rhino supplies the geometry kernel, viewport, document, object attributes, file exchange, and downstream modeling environment.</p>
<h3>A definition turns inputs into repeatable design logic</h3>
<p>Work is assembled from components with inputs and outputs connected by wires. Sliders, referenced Rhino objects, files, or other parameters feed operations that create geometry or transform data. When an input changes, dependent components recalculate and the Rhino viewport previews the result. Approved geometry can then be baked into the Rhino document for editing, annotation, exchange, or fabrication.</p>
<p>This feedback loop supports rapid iteration, but it does not make every model safely parametric. A useful definition exposes meaningful controls, groups related operations, names critical parameters, and separates temporary exploration from deliverable logic. A canvas that only its author can read becomes a project risk even when its final geometry looks correct.</p>
<h3>Data trees are the practical learning threshold</h3>
<p>Simple examples pass one item or one list between components. Production definitions often organize nested collections as data trees with paths, branches, and items. McNeel&rsquo;s&nbsp;<a href="https://developer.rhino3d.com/en/guides/grasshopper/gh-algorithms-and-data-structures/data-structures/">data-structure guide</a>&nbsp;distinguishes single items, lists, and trees because components behave differently as input structure changes. Unexpected grafting, flattening, matching, or path operations can produce plausible but incomplete geometry, so teams should test data structure explicitly rather than debug only the viewport.</p>
<h3>AEC value comes from repeatability, not unusual form alone</h3>
<p>Architects can test massing constraints, panelize envelopes, place repeated elements, calculate quantities, organize drawing geometry, or prepare fabrication data. Engineers and specialist consultants can connect geometry to discipline analysis through supported plugins. Fabricators can translate controlled parameters into part geometry, naming, or machine-oriented outputs.</p>
<p>The core application does not automatically provide every environmental, structural, optimization, or BIM capability. Those workflows may rely on plugins, custom scripts, external solvers, and project-specific validation. The author must still check units, tolerances, constructability, design criteria, and whether generated outputs remain traceable to the approved inputs.</p>
<h3>Revit integration can create native BIM elements</h3>
<p><a href="https://www.aecplustech.com/tools/revit">Revit</a>&nbsp;workflows are supported through&nbsp;<a href="https://www.rhino3d.com/en/features/rhino-inside-revit/">Rhino.Inside.Revit</a>, which loads Rhino and Grasshopper inside the Windows application. Revit-aware components can query, analyze, create, or modify document content and provide access to Rhino, Grasshopper, and Revit APIs. This is more capable than a simple geometry export, but native BIM quality still depends on category, type, level, parameter, hosting, and update decisions.</p>
<p>Teams should agree which system owns each element and how reruns are controlled. An interactive graph that modifies a live BIM document needs selection safeguards, transaction awareness, version testing, and a recovery plan. Rhino.Inside.Revit is Windows-only even though Rhino and Grasshopper also run on Mac.</p>
<h3>Plugins and scripting extend both reach and risk</h3>
<p>Rhino 8 supports RhinoCommon C# and CPython in Grasshopper on Windows and Mac. McNeel&rsquo;s&nbsp;<a href="https://developer.rhino3d.com/en/guides/grasshopper/">Grasshopper developer guides</a>&nbsp;cover algorithms, data trees, Python, C#, components, and plugin development. The Package Manager and food4Rhino ecosystem add specialist tools for analysis, fabrication, interoperability, optimization, and visualization.</p>
<p>Dependencies need the same control as other production software. Record plugin names and versions, approved download sources, operating-system support, license terms, and replacement options. Keep a clean test environment for upgrades, and avoid distributing a GH file without its dependency list, sample inputs, expected outputs, and author or maintainer.</p>
<h3>Pricing follows the Rhino license</h3>
<p>There is no separate current Grasshopper subscription or standalone price. It is included with Rhino 8, which McNeel sells through perpetual commercial and discounted educational licenses. Prices vary by region, currency, tax, license type, and reseller, so the&nbsp;<a href="https://www.rhino3d.com/sales/">official Rhino sales page</a>&nbsp;is the correct source for a current figure. Purchased licenses do not expire; upgrades to later major versions are optional purchases.</p>
<p>McNeel also provides a one-time 90-day full-version Rhino evaluation that includes Grasshopper. After 90 days, saving and plugins stop working unless a license is purchased. That evaluation is a better description of access than calling Grasshopper independently free.</p>
<h3>Windows and Mac are supported, but parity must be checked</h3>
<p>Grasshopper follows Rhino 8&rsquo;s desktop support. McNeel&rsquo;s&nbsp;<a href="https://www.rhino3d.com/8/system-requirements/">current requirements</a>&nbsp;cover Windows 10 or 11 and supported macOS releases, with at least 8 GB RAM recommended. Windows guidance also recommends an OpenGL 4.5-capable graphics card and 4 GB video memory. Computationally heavy definitions, large meshes, analysis solvers, and several linked applications can require substantially more capacity.</p>
<p>Plugin availability, UI behavior, file paths, scripting packages, and integrations may differ between operating systems. A team should validate the entire definition and dependency set on the target platform rather than treating Rhino compatibility as proof that every component will run identically.</p>
<h3>Best fit depends on how the logic will be maintained</h3>
<p>Grasshopper fits teams that repeatedly explore or generate geometry and can invest in computational-design standards. It is less suitable when a one-off manual edit is faster, when project partners cannot run the dependencies, or when no one owns the definition after handover. Alternatives include native Rhino modeling, scripting directly in Python or C#, BIM-platform automation, and other node-based environments.</p>
<p>For project use, review a definition like production code: document inputs and outputs, organize the canvas, control dependencies, test edge cases, compare generated results with design criteria, and archive a known working environment. The value is not the number of components; it is a reliable method that another team member can understand and rerun.</p>

Evaluate Grasshopper 3D for parametric design, visual programming, Rhino and Revit workflows, pricing, plugins, system requirements, and AEC use.

Grasshopper 3D: Rhino Parametric Design, Uses & Pricing

Grasshopper

Fologram’s software provides designers with a toolkit to create mixed reality experiences within design software they already use, and view and share these experiences through the Fologram app running on mobile phones or Microsoft's mixed reality headsets the Hololens.  Fologram’s clients include leading universities, multinational architectural firms, industrial designers, engineers and artists who using Fologram to create mixed reality applications for full scale construction, public art, architectural fabrication, sculpture, automotive design and visualisation.<br /><br />Fologram is a software ecosystem that allows Mixed Reality hardware running our standalone application to talk to desktop design software running the Fologram plugin. Geometry and other model information from your design software is streamed to your headset or mobile phone, and spatial information like device or hand positions are sent back in real time. By using this spatial information to trigger changes in design models, designers can use Fologram to build interactive mixed reality experiences. <br /><br />A feature rich free mobile version is avaible at https://fologram.com/download, and a 14 day trial for Hololens users.<br />

AllBrick using Fologram on the Hobart Hospital Redevelopment

Jack Hunter from Uni of Washington using Fologam for robotic control and path visualization 

Akio Hamada Architects & Eri Sumitomo Architects using Fologram to guide a chainsaw operator in producing furniture

UAP using Fologram in their production of large scale public art

Fologram

Artillion studio using Fologram as part of their fabrication process

Steampunk Pavilion

Key Facts

Business Impact

Client Name

Location

Completion Year

Project Type

Tools Used in the Case Study

Rhino 3D

Karamba3D

Grasshopper

Fologram

User Experience

Why this tool/tech was selected

Challenges the Client Faced before

The previous method used

Time / Money saved & the Business Impact.

Customer Quote

Original Case Study

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