Privacy Policy
Last Updated: August 15th, 20251. Introduction
Welcome to www.aecplustech.com (the “Site”), operated by aec+tech, Inc, a California limited liability company (“aec+tech,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you access or use our Site, services, or related features (collectively, the “Services”).
aec+tech is a community-driven B2B discovery platform that hosts a structured and searchable database of Architecture, Engineering, and Construction (AEC) technology tools and solutions. We are committed to protecting your privacy and ensuring transparency in our data practices.
This Privacy Policy applies to all users of the Site, including Guest Users (anonymous visitors) and Registered Users (individuals who create an account), as well as third-party technology providers (“Providers”) who list their tools or services on the Site.
By accessing or using the Site or Services, you agree to this Privacy Policy and our Terms and Conditions (available at www.aecplustech.com/terms). If you do not agree, please do not use the Site or Services.
2. Definitions
2.1. Personal Data: Any information relating to an identified or identifiable individual, such as name, email address, job title, or company name, as defined by applicable data protection laws (e.g., GDPR, CCPA).
2.2. Guest User: An anonymous visitor to the Site who has not registered an account.
2.3. Registered User: An individual who has created an account on the Site and provided Personal Data, such as name, email address, job title, company name, and location.
2.4. Provider: A third-party company that submits or lists AEC technology tools or solutions on the Site.
2.5. Featured Partner: A Provider who has opted into a paid promotional tier, receiving enhanced visibility and access to user engagement analytics, including Registered User data.
2.6. User Content: Any content submitted by Users or Providers, such as product descriptions, reviews, comments, case studies, or fundraising status.
2.7. Analytics Data: Information about user interactions with the Site, including page visits, clicks, and engagement with product pages, which may be anonymized or linked to Registered Users.
3. Information We Collect
3.1. Personal Data from Registered Users: When you create an account or interact with the Site, we may collect:
3.1.1. Name
3.1.2. Email address
3.1.3. Job title
3.1.4. Company name
3.1.5. Location (e.g., city, state, country)
3.1.6. Other information you voluntarily provide (e.g., preferences, feedback).
3.2. User Content: We collect content you submit, such as reviews, comments, or case studies, and, for Providers, product descriptions, images, use cases, and fundraising status (e.g., whether a Provider is actively raising money).
3.3. Analytics Data: We collect data about your interactions with the Site, including:
3.3.1. For Guest Users: Anonymized data, such as IP address, browser type, device information, and page visits.
3.3.2. For Registered Users: Identifiable data, such as pages visited (including Featured Partner product pages), time spent, and actions taken.
3.4. Automatically Collected Data: We use cookies, web beacons, and similar technologies to collect:
3.4.1. Device information (e.g., operating system, browser type).
3.4.2. Usage data (e.g., pages visited, links clicked, time on Site).
3.4.3. IP address and geolocation data.
3.5. Third-Party Data: We may receive information about you from third parties, such as Providers or analytics partners, to enhance our Services or verify your information.
4. How We Use Your Information
4.1. To Provide and Improve Services: We use your Personal Data and Analytics Data to:
4.1.1. Operate and maintain the Site and Services.
4.1.2. Process account registrations and manage Subscriptions.
4.1.3. Personalize your experience (e.g., recommend relevant tools).
4.1.4. Analyze user engagement to improve the Site’s functionality and content.
4.2. To Communicate with You: We may use your Personal Data to:
4.2.1. Send account-related notifications (e.g., confirmation emails, password resets).
4.2.2. Respond to your inquiries or support requests.
4.2.3. Send promotional emails or updates about the Site or Providers (with your consent, where required).
4.3. To Support Featured Partners: For Registered Users who visit Featured Partner product pages, we may use your Personal Data (name, job title, company name, email address) to provide engagement analytics to Featured Partners for lead generation and marketing purposes.
4.4. To Share Fundraising Status: For Providers who indicate whether they are actively raising money, we may share this information with other Users, Providers, or third parties to facilitate business opportunities.
4.5. For Legal and Security Purposes: We may use your information to:
4.5.1. Comply with applicable laws, regulations, or legal requests.
4.5.2. Protect the security and integrity of the Site.
4.5.3. Enforce our Terms and Conditions and investigate potential violations.
5. How We Share Your Information
5.1. With Featured Partners:
5.1.1. Purpose: We share the name, job title, company name, and email address of Registered Users who visit Featured Partner product pages with the respective Featured Partner to support their lead generation and marketing efforts.
5.1.2. Consent: By registering an account and using the Site, you consent to this data sharing unless you opt out (see Section 7).
5.1.3. Partner Obligations: Featured Partners are contractually required to comply with applicable data protection laws and to use your Personal Data only for the purposes for which it was shared.
5.1.4. Limitation of Liability: aec+tech is not liable for any misuse or unauthorized handling of your Personal Data by Featured Partners, though we take reasonable steps to ensure their compliance.
5.2. With Providers (Fundraising Status): If you are a Provider and indicate whether you are actively raising money, we may share this information with other Users, Providers, or third parties to facilitate networking or investment opportunities.
5.3. With Service Providers: We may share your information with third-party service providers (e.g., hosting providers, analytics platforms, payment processors) who assist us in operating the Site and Services. These providers are bound by confidentiality and data protection obligations.
5.4. For Legal Compliance: We may disclose your information to comply with applicable laws, regulations, court orders, or government requests, or to protect our rights, property, or safety, or that of others.
5.5. Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Data may be transferred to a successor entity, subject to appropriate safeguards.
5.6. Aggregated or Anonymized Data: We may share aggregated or anonymized data that does not identify you for analytics, marketing, or research purposes.
6. Legal Basis for Processing (GDPR)
6.1. Consent: We rely on your consent to share your Personal Data with Featured Partners and to share Providers’ fundraising status with third parties. You may withdraw consent at any time (see Section 7).
6.2. Legitimate Interests: We process your Personal Data for our legitimate interests, such as improving the Site, providing analytics to Featured Partners, and ensuring security, where such interests are not overridden by your rights.
6.3. Contractual Necessity: We process Personal Data as necessary to fulfill our obligations under the Terms and Conditions (e.g., account management, Subscription services).
6.4. Legal Obligations: We process Personal Data to comply with applicable legal requirements, such as tax or data protection laws.
7. Your Choices and Rights
7.1. Opt-Out of Data Sharing:
7.1.1. You may opt out of having your Personal Data (name, job title, company name, email address) shared with Featured Partners by adjusting your account settings or contacting us at niknaz@aecplustech.com.
7.1.2. Providers may opt out of having their fundraising status shared by updating their profile settings or contacting us.
7.1.3. Note that opting out may limit your access to certain features or services.
7.2. Marketing Communications: You may opt out of receiving promotional emails by clicking the “unsubscribe” link in any email or contacting us. Account-related communications are not subject to opt-out.
7.3. Cookies: You can manage cookie preferences through your browser settings or our Cookie Policy (www.aecplustech.com/cookies) (www.aecplustech.com/cookies).
7.4. Data Subject Rights: Depending on your jurisdiction, you may have the following rights under laws like GDPR or CCPA:
7.4.1. Access: Request a copy of your Personal Data.
7.4.2. Correction: Request correction of inaccurate or incomplete data.
7.4.3. Deletion: Request deletion of your Personal Data, subject to legal retention obligations.
7.4.4. Restriction: Request restriction of processing in certain circumstances.
7.4.5. Data Portability: Request your Personal Data in a structured, machine-readable format.
7.4.6. Objection: Object to processing based on legitimate interests.
7.4.7. CCPA Rights: California residents may request information about data sharing for business purposes or opt out of “sales” of Personal Data (as defined by CCPA).
7.5. Exercising Rights: To exercise your rights, contact us at niknaz@aecplustech.com. We will respond within the timeframes required by law (e.g., 30 days for GDPR, 45 days for CCPA). We may require identity verification.
8. Data Security
8.1. Safeguards: We implement reasonable technical, administrative, and physical safeguards to protect your Personal Data from unauthorized access, disclosure, alteration, or destruction.
8.2. Data Breach Notification: In the event of a data breach affecting your Personal Data, we will notify you and relevant authorities as required by applicable law and take steps to mitigate harm.
8.3. No Guarantee: No security measures are foolproof. We cannot guarantee the absolute security of your information.
9. Data Retention
9.1. Retention Period: We retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes.
9.2. Deletion: Upon account termination or your request, we will delete your Personal Data, except where retention is required by law (e.g., tax records) or necessary to protect our rights.
10. Third-Party Content and Case Studies
10.1. Provider Content: Providers submit product descriptions, images, use cases, and case studies, which may include references to third parties (e.g., project names, client names).
10.2. Responsibility: Providers are solely responsible for ensuring that their User Content complies with applicable laws and does not infringe third-party rights, including intellectual property or privacy rights.
10.3. No Liability for Third-Party Claims: aec+tech is not liable for any claims arising from Provider-submitted User Content, including but not limited to claims by third parties (e.g., Company B alleging unauthorized mention by Company A in a case study). Providers agree to indemnify aec+tech for such claims under the Terms and Conditions.
10.4. Review Process: We may review User Content for compliance with our Terms and Conditions but are not obligated to verify its accuracy or legality.
11. International Data Transfers
11.1. Global Operations: Your Personal Data may be processed or stored in the United States or other countries where our service providers operate.
11.2. Safeguards: For transfers from the EU/EEA or UK to countries without an adequacy decision (e.g., the U.S.), we use appropriate safeguards, such as Standard Contractual Clauses, to ensure compliance with GDPR.
11.3. Contact: For questions about international data transfers, contact us at niknaz@aecplustech.com.
12. Children’s Privacy
12.1. Age Restriction: The Site is not intended for individuals under 18 years of age. We do not knowingly collect Personal Data from children under 18.
12.2. Parental Notification: If we learn that we have collected Personal Data from a child under 18, we will delete it promptly. Contact us if you believe this has occurred.
13. Changes to This Privacy Policy
13.1. Updates: We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will post the revised policy with an updated “Last Updated” date.
13.2. Notification: For material changes, we may notify you via email or a prominent notice on the Site.
13.3. Continued Use: Your continued use of the Site after changes take effect constitutes your acceptance of the updated Privacy Policy.