Commercial Testfits Delivered in 90mins

• Testfits delivered in 90 minutes
• Sales cycle cut from weeks to days
• ~40% lower license costs

Brigade Group needed to accelerate its design-proposal-to-sale journey, especially as the market picked up after COVID-19, and its design team could not keep up with the volume of testfit requests coming from the sales team. Rather than continue routing every preliminary layout through designers, Brigade wanted a tool simple enough for client-facing sales staff to use directly, cutting the design team out of the loop for early-stage proposals.

Snaptrude's user-friendly interface let sales staff get up to speed in a matter of hours, with the full team onboarded within days. Its object library, modeling tools, and automation features let non-designers generate cost estimates and area statements instantly, while cloud-based collaboration let clients review and adjust proposals on mobile devices in real time during meetings.

Brigade Group's sales team relied entirely on the design team to produce commercial testfits, and with turnaround times of three days to a week, prospective tenants were often left waiting well past the point where momentum in a deal starts to fade. Post-COVID, as Brigade worked to accelerate its design-proposal-to-sale journey, that bottleneck became a bigger liability, since faster-moving competitors could get proposals in front of clients sooner.

Revision requests made the problem worse. Any change a prospective tenant wanted, whether to unit mix, room sizing, or layout, meant sending the request back through the same manual AutoCAD-and-Excel process and waiting for the design team's queue to open up again. That cycle pulled designers away from more complex, later-stage project work just to handle quick, exploratory changes, and it left the sales team unable to close deals at the pace the business needed.

Brigade's design team was already handling multiple projects at various stages of development. The team used industry-standard tools like AutoCAD and Excel, taking three days to one week to deliver a testfit. Revision requests added more days of work for each potential client. For the sales team, it meant that they would spend more time before finalizing the deal. Brigade realized that the only way to reduce the timeline was by empowering the sales team to handle a part of the design process and speed up negotiation.

With Snaptrude, Brigade's sales team now delivers a preliminary commercial testfit, complete with a cost estimate, in about 90 minutes, roughly 90% faster than the design team's previous three-day-to-one-week process. That speed has compressed Brigade's overall sales cycle from weeks down to a few days, and design team workload has decreased significantly since sales staff now handle early-stage testfits themselves, letting designers stay focused on ongoing projects.

Because Snaptrude is entirely cloud-based, busy clients can review proposals on their own phones and leave comments without a round of emails or calls, and salespeople can make revisions in real time during the meeting itself. That same shift also cut Brigade's hardware and software license costs by roughly 40%, and with sales handling testfits directly, the team can focus its attention on the right customers, improving customer validation earlier in the process.

Brigade Group has developed more than 70 million sqft across India, with a portfolio spanning commercial, residential, retail, and hospitality projects. The company also runs its own co-working brand, BuzzWorks, which has grown to more than 5 million sqft, making fast, accurate space planning especially important for its leasing and sales teams. Sales staff were able to learn Snaptrude's core workflow in a matter of hours, and the wider sales team was fully onboarded within a few days, without requiring dedicated design training.