OpenAsset
OpenAsset makes digital asset management and AI proposal software for architecture, engineering and construction firms. Its OpenAsset DAM organizes project images, documents and employee profiles, and OpenAsset Shred drafts RFP responses from past wins. More than 1,000 AEC firms use its tools.
OpenAsset Overview
OpenAsset builds marketing and proposal software for architecture, engineering and construction (AEC) firms. Founded in 2004 by Dan Emmerson and Pete Walsham as Axomic Ltd, the company started with a tool to help architects and engineers manage large libraries of project images. It now has offices in London, New York and Melbourne and is led by CEO Jason Janicki.
Products
- OpenAsset DAM – a digital asset management system that stores project photography, documents, employee profiles and approved text in one searchable library, with AI search, automatic tagging, document creation and file sharing
- OpenAsset Shred – an AI proposal writing tool, launched in June 2025, that turns past proposals into a searchable library, runs Go/No-Go analysis on RFPs, checks requirements and drafts responses using data from OpenAsset DAM
Who it works with
OpenAsset's customers are the marketing, business development and proposal teams at AEC firms of every size. The company reports more than 1,000 firms as customers. Firms named on its website include Gensler, SOM, HKS, CannonDesign and Robins & Morton.
OpenAsset builds marketing and proposal software for architecture, engineering and construction (AEC) firms. Founded in 2004 by Dan Emmerson and Pete Walsham as Axomic Ltd, the company started with a tool to help architects and engineers manage large libraries of project images. It now has offices in London, New York and Melbourne and is led by CEO Jason Janicki.
Products
- OpenAsset DAM – a digital asset management system that stores project photography, documents, employee profiles and approved text in one searchable library, with AI search, automatic tagging, document creation and file sharing
- OpenAsset Shred – an AI proposal writing tool, launched in June 2025, that turns past proposals into a searchable library, runs Go/No-Go analysis on RFPs, checks requirements and drafts responses using data from OpenAsset DAM
Who it works with
OpenAsset's customers are the marketing, business development and proposal teams at AEC firms of every size. The company reports more than 1,000 firms as customers. Firms named on its website include Gensler, SOM, HKS, CannonDesign and Robins & Morton.
Specs
Tools developed by OpenAsset
Explore the tools built by this company.
OpenAsset Shred
OpenAsset Shred is an AI proposal writing tool for architecture, engineering and construction firms. It turns a firm's past proposals into a searchable library, helps teams decide which RFPs to pursue with a configurable Go/No-Go analysis, checks responses against RFP requirements, and drafts answers in Proposal Studio. Shred connects to OpenAsset DAM, so drafts pull in verified project details, team bios and images, and content can be dragged straight into Adobe InDesign. It runs on SOC 2 Type II compliant infrastructure.
OpenAsset DAM
OpenAsset DAM is a digital asset management system built for architecture, engineering and construction firms. It gives marketing and proposal teams one searchable home for project photography, documents, employee profiles and reusable text, organized by project rather than by folder. AI search and automatic tagging help users find the right image in seconds, and built-in document creation, file sharing and AEC integrations put those assets to work in proposals and marketing. OpenAsset reports more than 1,000 AEC firms as customers.
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