Architonic
Architonic is a Zurich-based online database of architecture and interior design products, with more than 400,000 curated products from around 2,000 manufacturers. Architects and designers use it to research furniture, lighting, surfaces, fixtures and materials, then collect, compare and discuss products with their team in Architonic Studio. Brands use it as a marketing and lead channel to reach specifiers worldwide. Founded in 2003, it is part of DAAily platforms alongside ArchDaily and designboom.
Architonic Overview
Architonic is one of the longest-running product research platforms for the architecture and design community. It was founded in Zurich in 2003 by architects Tobias Lutz and Nils Becker together with Dieter Schumann and Thomas Navello. Its database focuses on curated, high-end products for specification, rather than an open catalog of everything on the market. Use is free for designers, who can search the full catalog, download product information and contact manufacturers or local dealers directly from a product page.
Key features
- Product search – browse more than 400,000 products from about 2,000 vetted brands by category, brand and designer
- Architonic Studio – pin products to shared project collections, compare items and comment with teammates
- Live Link – product data kept up to date by the manufacturers
- Brand and dealer pages – find manufacturers, showrooms and retailers
- Editorial – stories, product news and trade fair coverage
For brands
Manufacturers join through paid membership programs that put their products and brand pages in front of architects and interior designers. Architonic also sells newsletter campaigns, social media marketing, branded editorial and event marketing. It reports 8.7 million annual website visits, 266,000 newsletter subscribers and over 1,500 partner brands, with brands such as Laufen, USM, Thonet, Velux and Fritz Hansen.
Who it's for
Architects, interior designers and specifiers use Architonic to research and shortlist products for projects. Furniture, lighting, bathroom and building product manufacturers use it to reach that audience. Architonic is part of DAAily platforms, majority owned by NZZ, which also runs ArchDaily and designboom.
Architonic is one of the longest-running product research platforms for the architecture and design community. It was founded in Zurich in 2003 by architects Tobias Lutz and Nils Becker together with Dieter Schumann and Thomas Navello. Its database focuses on curated, high-end products for specification, rather than an open catalog of everything on the market. Use is free for designers, who can search the full catalog, download product information and contact manufacturers or local dealers directly from a product page.
Key features
- Product search – browse more than 400,000 products from about 2,000 vetted brands by category, brand and designer
- Architonic Studio – pin products to shared project collections, compare items and comment with teammates
- Live Link – product data kept up to date by the manufacturers
- Brand and dealer pages – find manufacturers, showrooms and retailers
- Editorial – stories, product news and trade fair coverage
For brands
Manufacturers join through paid membership programs that put their products and brand pages in front of architects and interior designers. Architonic also sells newsletter campaigns, social media marketing, branded editorial and event marketing. It reports 8.7 million annual website visits, 266,000 newsletter subscribers and over 1,500 partner brands, with brands such as Laufen, USM, Thonet, Velux and Fritz Hansen.
Who it's for
Architects, interior designers and specifiers use Architonic to research and shortlist products for projects. Furniture, lighting, bathroom and building product manufacturers use it to reach that audience. Architonic is part of DAAily platforms, majority owned by NZZ, which also runs ArchDaily and designboom.
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