Knudge Technologies Inc.

When attention became currency, a trillion-dollar economy appeared to harvest it. Knudge™ is “your agent built to nudge you back from your screen” and the infrastructure for what comes next: the rapidly materializing disconnection economy: 

• Distracted phone usage is a safety hazard: 26% of industrial workers report phone-distraction accidents at their workplace, despite 58% already working under a phone policy (Screen Education, 2020). 

• Social-media litigation and public sentiment are creating regulation and compliance frameworks: plaintiffs are winning — Meta's landmark ~$17B settlement with 47 states, including default daily time limits for teens, plus a $942M New Mexico judgment, and California's first addiction jury verdict — while 6,400+ school-district & family cases continue against Meta, TikTok, Snap & YouTube (MDL 3047 & JCCP 5255)

• Saturated users are choosing phone-free experiences: Up 567% globally from ‘24 to ‘25 (Eventbrite 2026) 

• Healthcare and wellness are building the disconnection thesis: movements like digital detox and tech abstinence are growing, while apps like Calm are covered by health plans like Kaiser Permanente, and wearables like the Oura ring are HSA/FSA-eligible.

However putting your phone down is complicated: early bans are proving ineffective, plus we use our phones nearly everywhere we go. Knudge is a behavioral agent that makes disconnection effortless where it's mandated and aspirational where it's chosen — the nicotine patch for the attention economy, not another abstinence pledge. Starting where disconnection already has a paying customer, a mandate, and measurable ROI: the construction jobsite. 

Initial Market | Construction Jobsites

1. Unmitigated Known Hazard: Policies and briefings exist, but rely on willpower.

2. Product Infrastructure/Hardware Exist: Utilizing the timecard, clock-in/clock-out, and other existing NFC enabled workflows, the Knudge app curates the jobsite to disable distracting apps in the work area and re-enable them in the safe break area – no new hardware, no new habit, just seamless safety

3. Insider access: Understanding jobsite complexities for project execution and workflows allows us to tailor the Knudge offering to align with the needs of superintendents, safety coordinators, and even visitors; all leveraging our industry network with the first LOI signed and pilots under discussion

The Plan | Why Knudge?

The jobsite is where we build the dataset, and the dataset informs everything after it. The mechanics that keep us on our phones — behavioral data, personalization, habit loops — have only ever run in one direction. Knudge runs them in reverse, and the mandated, clock-in-to-clock-out environment gives us something no consumer app can get: millions of clean, consented put-it-down events, tied to time and context rather than to the person. That record of when, where, and under what conditions people disconnect is what lets us expand into every environment where disconnection has value — without ever needing to track a worker.

Revenue is generated via tiered SaaS to GCs and licensing integrations, initial pilots are paid engagements. A $5-per-worker-per-month line item on 2.25 million workers (Census CBP 2022), and we only need 2.2% of them to reach $3M ARR.