DIRT

At DIRT, we work with AEC software tools who want to grow their business and market share. In AEC software, the product is rarely the problem. The positioning is. When itʼs clear what your platform does and why it matters… trust builds faster. And the right customers find you. Signs you need to get DIRT-y: + People visit your website and still ask; "so what does this do?" + Your team relies on the demo to explain basic value + You know you have a different product, but can't articulate why Get your positioning & brand messaging right, and growth comes naturally. We are a strategy-led agency. We offer: + Positioning + Brand Messaging Strategy + Copywriting - website, pitch decks, social media, etc. + Visual identity (logo, brand colours, etc.) + Website Design + Development WHAT TO EXPECT WORKING WITH DIRT: 01 COMPETITIVE EDGE You stop sounding like everyone else. Your value is clear, your positioning is sharp, and buyers decide faster, without pulling you into price comparisons. 02 ALIGNMENT Marketing, sales, and product finally tell the same story. Buyers hear the same thing at every touchpoint and when every demo, deck, and your homepage tell the same story, you stop losing deals to confusion. 03 MOMENTUM Sales conversations move faster. The sales team stops relying on demos to explain basic value. Marketing starts working. FOUNDER: Nikita Morell has spent over a decade inside the AEC industry running Nikita Morell - a brand messaging agency exclusively for architects (www.nikitamorell.com). Now she is bringing that same expert positioning lens to AEC software. She knows this industry, how buyers think, and why most platforms struggle to communicate their value. GET DIRT DISPATCH: The best newsletter in your inbox. If it’s not, we’ll backfill 🪏 For construction, contech, property, and building material teams who suspect their brand is holding them back. www.thedirtagency.com/newsletter GET DIRT-Y: Whether you are pre-seed and building your narrative, Series A, or even post MVP with a product that works and the messaging doesn't - we've got you. hello@thedirtagency.com NICE WORDS: We were in the process of merging two firms. DIRT helped us identify our positioning and communicate our value in a clear, simple and relatable way. DIRT created a website we’re proud of - one that not only reflects who we are now, but protects the reputation we’ve built over years. It gave us a clear, confident narrative during a time when things could have easily felt disjointed. - Sameer, Techne Nikita and her team helped us go from 'coming soon' to a website we can be proud of. I needed somebody to organise my thoughts, and their structured process helped me see the light at the end of the tunnel and the confidence to embrace a distinct brand voice. - Mark, CORE We struggled to tell our story in a way that felt true to who we are. Now, our website copy is clear, energised, and genuinely reflects our firm. The process reconnected our team to what we stand for and gave us real confidence in how we communicate our value. Thank you, Nikita! Our brand finally feels like us. - David, DeSimone