Conjoin

About Conjoin

Conjoin is a ConTech bureau that connects the construction industry with emerging technologies, and vice versa, to drive digital transformation in the industry towards 4.0. The company describes itself as a ConTech solution implementation bureau that joins the construction industry with emerging tech.

Conjoin assists construction businesses and software products in achieving innovative leadership and market fit - working in both directions, helping contractors adopt technology and helping technology vendors understand the industry they are selling into.

AR as Part of Business Development

Conjoin helps general contractors make augmented reality part of business development by constructing a successful use case. The engagement runs in three stages.

1. Choose

• Joint overview of the AR for Construction big picture
• Identifying the best hardware and software AR solution

2. Adapt

• Development of custom-tailored workflows and processes
• Measuring and demonstrating KPIs

3. Scale

• Development of technical documents on utilising AR
• Training sessions for office and field teams

The sequencing matters: most failed technology pilots in construction stall between step one and step two, because a tool is selected before anyone has redesigned the workflow it is supposed to sit inside.

Developing AR Solutions for the Industry

For software vendors building products aimed at construction, Conjoin works from the other side.

4. Get Insights

Construction industry insights to understand market needs and plan a product to fit best.

5. Incorporate

• Bringing construction knowledge into the product design process
• Increasing cross-department collaboration through shared knowledge

6. Deploy

• Proactive user support to maximise product value
• A consistent product end-user feedback circle

Augmented Reality for Construction

Conjoin covers the full palette of augmented reality solutions applicable to construction, helping clients choose and integrate the most suitable option for their business. Applications span model overlay on site, quality assurance and verification against design, field coordination and training.

Approach

The team describes itself as T-shaped experts, combining engineering expertise, an entrepreneurial mindset and product development capability. The stated aim is a tailored approach for each customer that makes digital innovations work to achieve real results, improving efficiency and the soonest return on investment.

Manifesto

• Not selling products - providing an expert overview of innovation for construction
• Not a remote VDC department - developing custom-tailored workflows and processes
• Not innovation for a small fraction of a group - implementing solutions into daily routines

That third point identifies the common failure mode directly: technology that lives with a small innovation team and never reaches the people doing the work produces no measurable return.

Partners

Conjoin collaborates with technology providers across the AR and BIM space, including GAMMA AR, BIM HV, Concept 1 and Griffel Studio.

Team

The company was founded by Anton Kaplun, Co-Founder and CTO covering marketing and communications, and Viktoria Blokhina, Co-Founder and COO responsible for business growth and operations.

Who Conjoin Works With

• General contractors evaluating or scaling AR and emerging technology
• Construction software vendors seeking product-market fit
• VDC and innovation teams needing workflow design rather than tool supply
• Field and office teams requiring training and adoption support

Market Position

Conjoin occupies a narrow but useful niche: independent of any single vendor, but deep enough in both construction operations and product development to translate between them. For firms that have bought technology and failed to embed it, that translation layer is often the missing piece.